Generation Fisheries Cervantes





















I went up to Cervantes yesterday to do a commercial shoot for some old friends and business associates of mine, the Thompsons…AKA Generation FIsheries.

These guys are an inspiration to be around. They have always been the go getters and leaders of the pack in the crayfishing game in WA and now own the largest quota on the coast by a long shot.

Never having been ones to sit still for long they originally branched out and purchased 2 large cattle farms, which they kept under the same brand of Generation Beef.

Now they have gone into the production and marketing side for mainly Lobster, but also handle scallops, prawns, Octopus and some fish.

I spent all day shooting there and was amazed at the amount of seafood going through their very well thought out facility. They cater for both the live fish market and the cooked market and the gear they have sourced and installed is state of the art.

They have a huge automatic steamer that cooks the crays, large live holding tanks and an automatic grading system based on weight, not to mention the automatic vacuum packaging system that allows for freezing of seafood for up to 18 months without fear of freezer burning!

By using a chilled slurry they have saved $1,000,000 a year in ice alone, so their pioneering spirit is paving the way for the future and setting themselves up nicely for the future.

The second shot features young Dave Thompson sitting in front of his old man’s painting. Father Thompson is also Dave and is affectionately known as Dogga amongst the family.

Dave has alway been one for nicknames and has one for just about everyone he deals with and everyone in the Thompson family are characters in their own right!

The photo shoot was done to pave the way to promote the tours they are now doing daily during the cray season and features an intro to what they do by watching a video and then there is a walk through the factory by way of an upper level walkway to watch proceedings, followed by a nice lunch of crayfish.

I would thoroughly recommend a tour through their facilities which is located just on the Northern Coastal extremities of Cervantes. Certainly a must do for those phoptogs venturing up to get some Pinnacles shots whilst waiting for the soft light at sunset!

~ by True North Mark on December 8, 2010.

17 Responses to “Generation Fisheries Cervantes”

  1. Do they still call all their boats a name with road in them, like Roadtrain etc.

    • Hi Merv,

      The theme is not necessarily road but aggressive themes like, Terminator, Sledge Hammer, Body Line, Deadly Weapon, Brute Force, Freight Train to name a few!

      They have built more boats than anyone by a long shot!

      Bleep bleep!

  2. So I guess its cray’s for Xmas??

    • I wish!

      I think I might have to get my own Treas!

      That’s the mission this weekend at Rotto actually.



  3. Are you going to be at the start of the race (kite surfing)

    • Hi Peta,

      Is the start at Rotto? If so I would be…where and when.

      Would you like to come over for the weekend?

  4. I will hopefully be up in the air otherwise I would have loved that.

    • If you need a co- shooter just yell out! 🙂

      Is the race leaving from Thompsons or the other way?

  5. From rottenest to Leightons and if the free drs in it should go ptreety fast approx 40mins…

  6. Makes me salivate looking at those cray pics, What’s with the white stuff floating down your blog. Have you got dandruff or something ??? he he.

  7. I like the portrait mate, really very nice, such a great natural expression on it’s face oh and Dave looks great too 😀 😀

  8. Hope they are happy with your images Mate! Not too sure about the WB in the lobster portrait though.

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